1A
Cut
Teaser
Length
≤ 30 s
Action
Show a sliver, hold back the rest. People wait for launch day.
Plays
Waitlist page, X, the week before
Video types
Which video should you make?
Every video starts from where it will play. Four promote your product, from its URL and your recordings. Others do a different job, like explaining a code change to developers.
Promotional
Four videos to promote what you made
From your product's URL, and a screen recording if you add one. Pick one, or make all four from the same footage in one look. These are the types the new-video form opens on.
1B
Cut
Hook
Length
≤ 20 s
Action
One idea in the first second. Stop the scroll, one call to action.
Plays
X, TikTok, Reels, Shorts, ads
1C
Cut
Pitch
Length
≤ 45 s
Action
Problem, your real screen, proof, the offer.
Plays
Product Hunt, your homepage, YC application
1D
Cut
Demo
Length
≤ 60 s
Action
One task, start to finish, on your own recording.
Plays
Onboarding, docs, sales follow-ups
Other
For other jobs
Videos made from something other than your product's site. Each has its own page to start from, and after your first one it stays on the new-video form under Other.
2A
Type
Length
≤ 60 s
Action
One code change, explained: what changed, why, and how the hardest part works, on the real diff.
Plays
Pull requests, release posts, changelogs, team updates
Frequently asked
Picking a video type
Which video type should I make?
Start from where it will play. A teaser goes on a waitlist page or X the week before a launch. A hook stops the scroll in a feed or an ad. A pitch sells on Product Hunt, your homepage or an application. A demo walks through one task, for onboarding and docs. To explain a code change to developers, make a code explainer.
Can I make several types from the same material?
Yes. The Director starts from the same URL, recording and repo each time, so a teaser, hook, pitch and demo share one look. Each is its own video and uses one video from your pack.
What is a code explainer?
A narrated video under a minute that explains one code change: a pull request, a commit, or a technical release post. It lists everything that changed, shows why, walks through the hardest part on the real code, and ends on a link to the full change.
Why isn't the code explainer on the new-video form?
The form opens on the four promotional types, which most videos are. Start a code explainer from its page with the link to your change; after your first one, it stays on the form under Other.