Demo Editor

Guide

Make a product demo video

Plan, record, script and cut a product demo video, step by step.

Start here

  1. 1How to Make a Product Demo Video in 2026 (6 Steps)How to make a product demo video in 2026: pick one task, script it, record it clean, cut it short, size it for each feed and post where your buyers watch.

Plan

  1. 2Plan a Software Demo Video: Audience, Task and CutPlan a software demo in three decisions: who watches, the one task you show start to finish, and which cut fits the job (a teaser, hook, pitch or demo).

Record

  1. 3How to Record a Product Demo (Mac, Windows, Phone)How to record a product demo: set up a clean demo account, zoom the browser, hide bookmarks and alerts, then record with a built-in tool or a dedicated app.

Script

  1. 4Product Demo Script Templates for Every CutCopyable product demo script templates for a teaser, hook, pitch and demo, laid out as on screen and voice-over, plus a worked example for a made-up SaaS app.

Cut

  1. 5How Long Should a Demo Video Be? Lengths per CutHow long should a demo video be? As short as the job allows: a hook up to 20 seconds, a teaser 15 to 30, a pitch 30 to 45 and a full demo about a minute.
  2. 6Product Demo Video Formats: Where to Post Each CutProduct demo video formats by platform: 9:16 for TikTok, Reels and Shorts, 1:1 or 4:5 for X and LinkedIn, 16:9 for your site and Product Hunt, with captions on.