3D shots
The vocabulary of device shots
Product videos borrow their words from film. Press a move and watch it on the phone: which part moves, the phone or the camera, and what it is called.
3D models, each licensed under CC BY 4.0: “Apple Watch Series 7 - Free Watch-Face SDC™️” by SDC PERFORMANCE™️; “iPhone 17 Pro” by Ranguel; “Ipad Pro” by dannzjs; “Macbook Pro 13 inch 2020” by timblewee. Reoriented, simplified and recoloured. Fan-made models, not official Apple assets; colours are approximate.